Name your goal
Losing weight, lowering your blood pressure, eating more plants and simply cooking easier meals all point to different plans.
Diets by goal →Free, independent diet guides
Keto, Mediterranean, DASH, fasting, plant-based: they can all work, and they can all fail. The one that works for you is the one that fits your health, your kitchen, your budget and your week. We'll help you figure out which that is.
Most people start by asking whether keto or fasting is "best." A better question is: what are you trying to fix, and what are you willing to give up to fix it?
Losing weight, lowering your blood pressure, eating more plants and simply cooking easier meals all point to different plans.
Diets by goal →If you're pregnant, on diabetes or blood-pressure medication, have kidney disease or a history of disordered eating, some diets need a doctor's input first.
Safety checklist →Think about the shopping, the cooking, family dinners, eating out and what it costs. A plan you drop in week three hasn't helped.
How to choose a diet →Vegetables, beans, fish, olive oil and whole grains, with room for the odd glass of wine. Easy to live with and backed by decades of research.
Read the guide →Designed to lower blood pressure. Clear daily servings of fruit, vegetables, low-fat dairy and whole grains, and less salt.
Read the guide →Anything from "more plants, less meat" to fully vegan. Great if you plan for B12, iron and protein.
Read the guide →Fewer bread, pasta and sugary foods, more protein and vegetables. Can be gentle or strict.
Read the guide →Very low carb, usually under 20 to 50 g a day, to push your body into ketosis. Strict, and not right for everyone.
Read the guide →Changes when you eat, not what. 16:8 and 5:2 suit some people and backfire for others.
Read the guide →Use these before you sign up for a plan, an app or a program.
Could it clash with your medication or a health condition? Does it need a doctor to supervise it?
Enough protein, fibre, healthy fats, vitamins and minerals, without buying supplements to fill the gaps.
Proper studies in people, not one testimonial, a celebrity or a "clinically proven" badge with no study behind it.
For months, not just the first fortnight. If it relies on willpower every day, it probably won't last.
Your budget, your cooking skills, your family, work lunches, restaurants and travel.
How do you eat once you reach your goal, or when the challenge or subscription ends?
Answer three quick questions and we'll point you to the guide that fits. It all happens in your browser, and nothing is sent to us.
In head-to-head trials, very different diets often end up with similar results. What they have in common: better food, the right amount of it, and people who stick with them. The winner is the safe plan you'll still be following in six months.
Plenty of people don't need a plan with a name. Fill half your plate with vegetables and fruit, add some protein and whole grains, drink water and keep an eye on portions. That's most of it.
The plate method, a simple grocery list, and easy swaps that add up.
Learn the basics →Calorie deficits, protein, sleep and plateaus, and a realistic pace of about 0.5 to 1 kg (1 to 2 lb) a week.
Weight loss that lasts →Net carbs, ketosis, electrolytes, glycemic index and calorie deficit, explained simply.
Nutrition glossary →